So.. What is GEO?
GEO (Generative Engine Optimization) is the next step beyond traditional SEO. While SEO helps search engines find your content, GEO helps AI systems understand it.
The foundation of GEO is schema markup — a structured layer of code that describes what your content means, not just how it looks. Without it, search engines and AI models see your site as plain text. With it, they see relationships, entities, and context.
Here’s a simple example of a product page before and after schema markup:
SEO
GEO
<div class="product">
<h1>SuperWidget 3000</h1>
<p>Our latest model with advanced features and a 2-year warranty.</p>
<span class="price">$499</span>
</div>
{
"@context": "https://schema.org",
"@type": "Product",
"name": "SuperWidget 3000",
"description": "Our latest model with advanced features and a 2-year warranty.",
"sku": "SW3000",
"brand": {
"@type": "Brand",
"name": "SuperCo"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "499.00",
"availability": "https://schema.org/InStock"
}
}
That’s where Geoleaper comes in
Manually writing and maintaining structured data across an entire website is nearly impossible — every page, product, and article needs its own perfect schema.
Geoleaper automates the entire process. It scans your site, identifies the best possible markup for every page type, and keeps it up to date as your content changes.
The result?
A continuously optimized website that always speaks the language of AI — clearly, accurately, and at scale.
Available through a wordpress plugin — clean, complete, and 100% AI-ready markup, built automatically by Geoleaper:
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://example.com/#organization",
"@type": "Organization",
"name": "Example Store",
"url": "https://example.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://example.com/#logo",
"url": "https://example.com/assets/logo.png",
"width": 512,
"height": 512
},
"sameAs": [
"https://www.facebook.com/examplestore",
"https://www.linkedin.com/company/examplestore"
]
},
{
"@id": "https://example.com/#website",
"@type": "WebSite",
"url": "https://example.com/",
"name": "Example Store",
"publisher": { "@id": "https://example.com/#organization" },
"potentialAction": {
"@type": "SearchAction",
"target": "https://example.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@id": "https://example.com/products/superwidget-3000/#webpage",
"@type": ["WebPage", "Product"],
"url": "https://example.com/products/superwidget-3000/",
"name": "SuperWidget 3000 — Advanced Smart Device",
"isPartOf": { "@id": "https://example.com/#website" },
"breadcrumb": { "@id": "https://example.com/products/superwidget-3000/#breadcrumb" },
"primaryImageOfPage": { "@id": "https://example.com/products/superwidget-3000/#image" },
"datePublished": "2025-10-10",
"dateModified": "2025-11-07",
"about": [
{ "@type": "Thing", "name": "Smart Devices" },
{ "@type": "Thing", "name": "Home Automation" }
],
"creator": {
"@type": "SoftwareApplication",
"name": "Geoleaper",
"url": "https://geoleaper.com"
}
},
{
"@id": "https://example.com/products/superwidget-3000/#product",
"@type": "Product",
"name": "SuperWidget 3000",
"sku": "SW3000",
"gtin13": "1234567890123",
"brand": { "@type": "Brand", "name": "SuperCo" },
"image": [{ "@id": "https://example.com/products/superwidget-3000/#image" }],
"description": "An advanced smart device with voice control, energy optimization, and a 2-year warranty.",
"category": "Smart Devices",
"offers": {
"@type": "Offer",
"url": "https://example.com/products/superwidget-3000/",
"priceCurrency": "USD",
"price": "499.00",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": { "@id": "https://example.com/#organization" }
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "127"
}
},
{
"@id": "https://example.com/products/superwidget-3000/#breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://example.com/products/"
},
{
"@type": "ListItem",
"position": 3,
"name": "SuperWidget 3000",
"item": "https://example.com/products/superwidget-3000/"
}
]
},
{
"@id": "https://example.com/products/superwidget-3000/#image",
"@type": "ImageObject",
"url": "https://example.com/media/superwidget-3000.jpg",
"width": 1200,
"height": 1200
}
]
}
Always up to date
Whenever your content changes — a new product is added, a description is revised, or an article is published — Geoleaper automatically detects the update and re-generates the schema for that page.
It analyzes the new structure, compares it to the existing markup, and applies precise adjustments to keep everything aligned with current standards.
No manual edits, no outdated data, no broken markup.
Your structured data evolves in real time with your website — ensuring that what search engines and AI systems read always reflects what’s actually live.
Seamless integration through WordPress
All of this is handled automatically.
The Geoleaper WordPress plugin installs in less than a minute and integrates directly with your existing site.
Once active, it analyzes your pages, generates the appropriate schema markup, and keeps it aligned with current standards — continuously and without manual input.
This ensures your website remains understandable to both search engines and AI systems, no matter how your content evolves.
Built to get you indexed
Dashboard and control
Geoleaper includes a clean, data-driven dashboard where every change is visible.
You can see which pages have been analyzed or updated, when the markup was last regenerated, and how each page scores.
From the same interface, you can trigger a new crawl, request an instant re-markup of recently published content, or review detailed insights about your site’s schema structure.
This gives you full transparency and control — without ever touching a single line of code.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the process of optimizing your website so AI systems like ChatGPT, Claude, and Perplexity can understand, interpret, and recommend your content. It’s what SEO was for search engines — but for AI.
How is GEO different from traditional SEO?
SEO focuses on ranking in search results, while GEO focuses on being selected by AI systems. GEO improves how structured, contextual, and machine-readable your content is so AI agents can accurately use and cite it.
What does Geoleaper do?
Geoleaper analyzes your site’s structured data, gives you a GEO score (1–100), and provides detailed insights on what to improve. With a subscription, it also automates the implementation and continuous updates of your schema markup across your entire website.
Why is structured data important for AI visibility?
Structured data helps AI systems understand what your content means — not just what it says. Without it, your site may be invisible to generative engines that rely on precise, machine-readable context.
Do I need to be a developer to use Geoleaper?
Not at all. Geoleaper is built for everyone. You can run a full site analysis with one click and activate automatic optimization without writing any code.
What is a GEO Score?
Your GEO Score (1–100) reflects how well AI systems can interpret your site. It’s calculated based on data quality, completeness, entity clarity, and credibility — the same factors that determine how AI agents cite and trust information.
How often does Geoleaper update my structured data?
Continuously. Every time you edit or publish new content, Geoleaper updates your schema markup automatically to stay aligned with the latest AI and schema.org standards.
Can Geoleaper work with any website?
Geoleaper is designed for WordPress, but API integrations are coming soon for other platforms. If your site uses structured data, Geoleaper can analyze it right now.
Is the analysis really free?
Yes — the initial analysis and GEO score are completely free. You’ll see your score, missing elements, and suggestions before deciding whether to automate optimization.
Why should I start optimizing for AI now?
Generative engines are already shaping how people discover information. Optimizing now ensures your site stays visible and trustworthy in an AI-driven web — before your competitors do. Studies show there’s a big advantage in being early in the GEO-scene.