Generative Engine Optimization (GEO) is the practice of making your website comprehensible to AI systems. While traditional SEO focuses on ranking in search engine results, GEO focuses on how models like ChatGPT, Claude, and Perplexity interpret, summarize, and reference your content through structured data, entity clarity, and machine-readable signals.
AI models no longer just index the web; they interpret it. Visibility now depends on being understood, not just found. Structured data, entity verification through sameAs links, and source credibility all influence whether AI surfaces you, or your competitor.