Understanding GEO
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the next evolution of search visibility. While traditional SEO focuses on ranking in search engine results, GEO focuses on how AI models like GPT, Claude, and Grok interpret, summarize, and recommend your content.
When users ask AI for suggestions, it doesn't show ten blue links — it gives one answer. GEO ensures your brand is part of that answer.
AI models no longer just index the web; they interpret it. Visibility requires being chosen, not just found. Structured data, entity clarity, and content credibility determine whether AI recommends you — or your competitor.